ULI's UrbanPlan - Lessons in Development

All land uses
Originally uploaded by districtdirt

There are a lot of trade-offs to balance if you are developing land. UrbanPlan program, which is incorporated into selected high schools through economics or government courses, sets up a scenario that tests the trade-offs. In it, teams of 5, a marketing director, a site planner, a financial analyst, a city liaison, and a neighborhood liaison have to respond to an RFP. It was developed at UC Berkeley through the Fischer Center at the Haas School of Business. Now, it has gone national through ULI. I was there at the beginning, I drew the site plan, I contributed to some of the graphics in the workbook, and I implemented the program for ED1 at UC Berkeley. The process has matured and many students have now experienced the juggling act of public-private partnerships. I'm still going strong as a facilitator, and from time to time, on the Yorktown City Council as a juror.